Tara Berg

Running a small business means you don’t have endless funds to invest in marketing like the big players. However, small business owners excel at maximizing their resources.

[Read more…] about 10 Essential Elements Your Small Business Website Needs

When I mention that I am a digital marketing consultant for small businesses, it isn’t long before the topic of marketing for nonprofit organizations arises. After all, small businesses and nonprofits often have a lot in common.

If small businesses are the heart of our communities, then nonprofit organizations are the veins, delivering tremendous support and resources to those in our communities who need it the most.

[Read more…] about Digital Marketing for Nonprofits: Trends & Strategies

In today’s digital age, social media has become an essential tool for small businesses to connect with their target audience and drive growth. However, to make the most of social media, it’s crucial to have a solid understanding of the strategies and techniques that can lead to success. In this blog post, we will explore the fundamental principles of social media marketing and provide valuable tips for small businesses looking to thrive in the online landscape.

[Read more…] about Social Media Marketing 101: Tips for Small Business Success

In today’s digital landscape, SEO is essential for small businesses to get noticed online. It can help your business rank higher on search engine results pages and attract organic traffic.

SEO is free and focuses on driving organic, non-paid traffic to the top of search engine results. Search engines like Google prioritize relevance and quality content over paid placement, leveling the playing field for businesses of all sizes.

Regardless of your budget, if your website provides the most relevant and accurate information to answer user queries, it can rank at the top of search results.

[Read more…] about A Beginner’s Guide to Search Engine Optimization (SEO) for Small Businesses: Boosting Online Visibility and Driving Organic Traffic

Are you a small business owner looking to thrive in the fast-paced digital landscape? 

In today’s hyper-connected world, the internet offers an incredible opportunity to reach and engage with your target audience like never before. Whether you’re a local boutique, a family-owned restaurant, or a budding e-commerce venture, digital marketing can level the playing field and empower you to compete with larger competitors.

[Read more…] about 5 Essential Digital Marketing Strategies for Small Businesses